Get ready for lots of new CBD products

Innovative CBD That Also Meets Certification Standards

In its simplest form, cannabidiol (CBD), like its cousin cannabis, is available as a hemp flower. Grind it, roll it up or put it in a pipe, and you have a nice farm-to-lung organic medicine. People are taking CBD for insomnia, anxiety, pain and inflammation and other conditions, from epilepsy to PTSD. 

Of course, that’s not the whole story about CBD. In fact, most people are not inhaling it, by smoke or vape. In the past 10 years we’ve seen CBD delivered as a paste, tincture, capsule, gummy and topical lotion. Then CBD made its way into lip balms, bath bombs, beverages, baked goods, even pillows and more. 

Are all of these necessary? Not likely, but it’s good to have choices, right? Some of these products will be widely adopted and become staples of CBD consumption, others might be ignored and eventually forgotten. But it has been determined that CBD has medicinal value. So now the race is on to find new ways to deliver that value. 

This is innovation.

Consumers prize novelty and product variety. As CBD’s appeal begins to spread beyond health food store customers and cannabis users, this innovation is just beginning. Hemp is an extremely versatile plant and it poses robust possibilities for companies that create consumer packaged goods. We know that hemp-derived CBD interacts with our endocannabinoid system to help us maintain homeostasis, which supports good health. So what functional new products are CBD manufacturers developing that you might want to try? 

Safety and efficacy come first, of course. That’s why, among the hundreds of CBD brands on the market, we feature only those certified by the U.S. Hemp Authority. These are high-quality, trusted, reliable brands. They adhere to the most stringent standards in the hemp industry, while delivering an array of new products that you might want to try, including these listed below. 

Supporting the immune system

Medterra’s Immune Boost Drops formula includes elderberry, echinacea, vitamin D, ginger root, ashwagandha, vitamin C, reishi mushroom and lemon balm. If you take any or some of these ingredients when you feel a cold coming on, you might appreciate this proactive wellness formula as a way to help you strengthen your defenses. Each serving also includes 25 mg of CBD, with no THC. 

, Get ready for lots of new CBD products

Bringing in the ‘minor’ cannabinoids

CBDistillery’s Relief + Relax combines CBD with CBG (reputed to have antimicrobial, analgesic and anti-inflammatory properties) at a 1:1 ratio. While research into the 113+ cannabinoids continues, we can expect to see more products that put the other cannabis compounds front and center, and take advantage of the synergistic ‘entourage effect.’ 

For a good night’s sleep

American Shaman’s CBNight Water Soluble CBN Oil includes cannabinol (CBN), the compound that results when THC ages, and is known for its sleep-inducing effects. In this formulation, according to American Shaman, CBN “has been dissolved into a carrier oil as a tincture to improve deliverability. CBN oil can contain other cannabinoids, flavonoids and terpenes which are natural constituents of the hemp plant. As a product high in cannabinol content, CBN oil provides the effects of CBN, including promoting relaxation and supporting healthy sleep cycles.”

, Get ready for lots of new CBD products

Elixinol’s Good Night CBD Capsules, with 15 mg full-spectrum CBD and 2 mg melatonin. According to Elixinol: “Melatonin helps our bodies recognize and react to dark and light, setting our circadian rhythms appropriately which helps the body signal when to turn in.  By boosting the levels of melatonin that naturally occur in our body, we can encourage a better sleep cycle overall. That coupled with CBD’s knack for promoting a calm mind can lead to a very restful night indeed.” 

Medterra’s CBD + Melatonin Sleep Caps each contain 25 mg of CBD and 10 mg of the sleep aid melatonin. Scored so you can break into half servings (if you are sensitive to melatonin), these spearmint-flavored capsules are dissolvable, so you can take them with or without water. 

, Get ready for lots of new CBD products

Topicals for pain relief

Charlotte’s Web has acquired a new line of CBD skin-care products that includes a trio of pain relief topicals endorsed by NFL monster tight end Rob Gronkowski. (Does an acquisition and celebrity endorsement count as an innovation?) These topicals include natural ingredients that are similar, but formulated uniquely for specific needs:

CBD Medic Back and Neck Pain Relief Ointment: Made for fast, targeted, temporary relief, this includes 200 mg of THC-free CBD, menthol, camphor, argan oil, coconut oil, cottonseed oil, frankincense oil, honeysuckle oil, jojoba seed oil and myrrh oil.

Arthritis Aches and Pains Relief Ointment: Formulated for effective absorption, this THC-formulation includes 200mg of hemp extract, and menthol, camphor, beeswax, clove oil, cottonseed oil, eucalyptus oil, frankincense oil, jojoba seed oil, lavender oil and sorbic acid.

Active Sport Pain Relief Stick: Easy to carry and easy to apply before, during and after your workout, this contains 200 mg of CBD (no THC) and is formulated with natural ingredients including menthol, camphor, beeswax, shea butter, cottonseed oil, frankincense oil, jojoba seed oil, sorbic acid, clove oil and honeysuckle oil.

Expect more innovation as the CBD market continues to grow

In addition to the lotions, tinctures and capsules, we’ve seen CBD, lozenges and transdermal patches, How else can you get CBD into a body? Will we soon see CBD sublingual strips? Nasal sprays? Eyedrops? Chicken tenders? Time will tell.

In the meantime, we are also seeing more availability for high-CBD strains (or cultivars) of flower. Like cannabis, this can be smoked, which is not an innovation, as people have been doing that for thousands of years. Dry-vaping, which doesn’t involve combustion, and is therefore easier on the lungs, is rather innovative, and there are new vaporizers coming out for that purpose. 

It was hard to imagine a few years ago that we’d have this many choices for a wellness building block like CBD. Harder to imagine still is what’s coming next in this innovative market.   

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