Applause for a CBD provider that continues to make a difference
It’s easy to be a pessimist these days: Who can ignore a global pandemic, galloping climate catastrophes and widespread social unrest? Meanwhile, our inept and corrupt state and federal governments keep letting us down.
Hold on Debbie Downer… let’s remember that when we work together, we have the power to address some of the enormous economic, ecological and social challenges that face us. But where do we begin?
You have to create the future you want, right? At Kannaboom, part of our mission is to identify reliable, high-quality CBD brands you can trust. Of the more than 3,000 brands out there, a handful have earned U.S. Hemp Authority certification, and these are the companies we feature. One of them has just taken a big step out ahead of the pack: A few weeks ago, market leader Charlotte’s Web announced on their blog that they’ve been certified as a B Corporation.
What does this mean? B Corporations are purpose-driven and dedicated to “creating benefit for all stakeholders, not just shareholders.”
So far more than 3,500 companies in 74 countries have completed the months-long certification process. According to the B Corporation Declaration of Independence, the people running these companies believe:
- That we must be the change we seek in the world.
- That all business ought to be conducted as if people and place mattered.
- That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
- To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.
A more humane bottom line?
To my inner cynic, this seems like just another marketing ploy. For sure it’s what the marketers would call a differentiator: The vast majority of corporations are transparently obsessed with the bottom line, above all else. After all, we’re in a new gilded age, where the rich continue to get obscenely richer (if you ever need to piss yourself off, check the Bloomberg Billionaires Index).
Have we reached greed fatigue yet? The B Corp philosophy is about spreading the wealth — just a little bit — to solve social problems. Is there even a chance this could work? In an economy made more hyper-competitive by the brutal economic realities of the pandemic, can corporations — which in the U.S. enjoy all the rights of individuals, and by design, limited liabilities — actually become a force for good? Can they afford to be socially responsible?
We vote with our wallets
That’s up to us, right? I resist using the word ‘consumers,’ you and I are more than the sum of what we consume — as people who use CBD, we vote with our wallets, every time we buy CBD. When we choose to spend our dollars with a B Corp company, we make a statement about what matters.
Assuming this is more than a marketing ruse, the B Corp movement will gain momentum when you and I and millions of other people choose to spend our dollars on products produced and marketed by B Corp companies. Then we can begin to have a positive impact, together.
Ben and Jerry’s and Patagonia are among those companies who have jumped on the B Corp. bandwagon. We applaud Charlotte’s Web for joining them. Simply becoming a B Corp. doesn’t correct systemic racism, resolve income inequality or begin to undo the damage of climate change. But it’s a step in the right direction.
It’s walking the talk. It’s expands the notion of wellness, from a personal commitment, to a focus on community and global sustainability. And it’s one more good reason to make Charlotte’s Web your CBD of choice.
Social responsibility is in Charlotte’s Web DNA
You may recall Colorado-based Charlotte’s Web’s origin story: Young Charlotte Figi was desperate for relief from Dravet’s Syndrome, a horrible, intractable disease that causes dozens or even hundreds of seizures a day among infants and children. At the end of their rope, Charlotte’s parents reached out to the Stanley Brothers, who were cultivating a strain of cannabis that was low in THC and high in CBD. No one knew for sure if CBD could help treat epilepsy, or any other disease. It worked, and immediately gave Charlotte a better quality of life. Other desperate parents heard about it, and a company and an industry were born.
Charlotte’s Web was a pioneer and a difference-maker then, and it looks like they are continuing on that path. With an expanding product line, lower prices and certified commitments to quality, via U.S. Hemp Authority, and social responsibility as a B Corp., Charlotte’s Web has earned our support.
We also love that Charlotte’s Web commissioned artist Shepard Fairey to create a 3 million-square foot organic billboard in a Kansas wheat field.
Check out our review of Charlotte’s Web.