75 | Tahir Johnson, National Cannabis Industry Association

“We’re at a time and a place where it’s not enough nowadays, just to post an Instagram post or a Facebook post, or say that you support something, people actually want to see that you are, you know, doing the work and have some teeth behind some of these messages.”

— Tahir Johnson

As we head toward federal decriminalization and eventual legalization of cannabis, there are some important questions: What about all the people who were arrested and incarcerated during the war on drugs? What about the communities that suffered, economically and otherwise, over almost 90 years of prohibition? The National Cannabis Industry Association is taking a stand, and Tahir Johnson is leading that effort. Listen to this episode and learn:

  • Why it’s important to have a diverse cannabis industry that brings prosperity to all, black, white. men, women, veterans, disabled, etc.
  • Which cannabis companies are stepping up with social inclusion programs.
  • Why Tahir prefers old-school combustion, and how Amazon helps him maintain his supply of essential cannabis accessories.

Check out Tahir’s podcast, the Cannabis Diversity Report.


Kannaboom Podcast Transcript

Episode 75 Tahir Johnson, National Cannabis Industry Association

Copyright 2021 © Kannaboom

Kannaboom 0:00

Like it or not, politics has taken center stage in our lives over the last year and cannabis policy is one area where national lawmakers can and should take action to shake up the status quo. Tahir Johnson, head of diversity, equity and inclusion for the National Cannabis Industry Association is our guest. For this episode, we talked about the recent transition in Washington D.C., where he has had a front row seat. He is also an active participant in driving social change as the cannabis industry begins to grow up. If you're curious about the future of the cannabis business in the United States, and how social equity is going to be a big part of this, you'll like this episode. If you like the podcast, please subscribe at Apple podcasts or Stitcher or your favorite podcast player. And please leave a review so other people can find the show. Thanks to our producer Danny in Milwaukee. And here's my interview with Tahir Johnson. Cannabis is booming, and Kannaboom is on it. Welcome to the Kannaboom podcast, where we interview experts on the changing story of humans, health and health. From San Diego. Here's your host, Tom Stacey. Hey, it's Tom. Welcome back to Kannaboom. The podcast this week, we have Tahir Johnson head of diversity, equity and inclusion for the National Cannabis Industry Association. Hey Tahir.

Tahir Johnson 1:06

Hey What's going on, man? How are you?

Kannaboom 1:07

Good, how are you doing?

Tahir Johnson 1:08

I'm doing fantastic.

Kannaboom 1:10

You're in D.C. and there's been stuff happening there for the last few weeks.

Tahir Johnson 1:13

Oh, man, it's definitely been a little crazy here to say the least in DC. Um, you know, we got rid of the old President and got a new one. And the Vice President Kamala Harris is from my beloved alma mater, Howard University. So, you know, we're loving it. I'm happy right now.

Kannaboom 1:31

That's great. And the new poet, Amanda went to Howard too, right?

Tahir Johnson 1:35

Absolutely, you know, there's a lot of talent at Howard. And, you know, I'll say Howard is the place it has always gotten a lot of recognition. But I think that, you know, people are really seeing now, the value of HBCUs, I think is one of those things. I heard somebody say recently, that a lot of why people like to send their kids to Harvard or Yale is because you say, "Hey, you never know that the next President might come from there." And I'll say that now we have to say that Howard University is part of that conversation, too. So I love it. It's a beautiful thing.

Kannaboom 2:06

Yeah, what a moment. That's great. Well, hopefully things settle down there. I mean, the last few Wednesdays had been a little crazy.

Tahir Johnson 2:15

I was actually out of the Capitol, like in our offices about a block from the Capitol. So I was the day of the insurrection. I was actually there at the office. And it was, it was scary, man, I'm not gonna lie. Like I felt scared just being outside just because, I mean, I didn't know what some of those people's intentions might be. And if I mean, in all honesty, where they may see me and as a black guy, they might want to do something bad. So...

Kannaboom 2:43

Oh, it was a scary day. I mean, I'm in California, and I couldn't believe the way it unfolded. But thankfully, it was contained. And hopefully we take the right steps to make sure it never happens again.

Tahir Johnson 2:53

Absolutely. And it really is interesting. You know, I think it does say a lot about, you know, where we are, like kind of as a state in the country, but hopefully now as things have changed and we can move forward. Um, you know, like I said, just just seeing people out there and actual, like, people that are out there and military gear like face masks, bulletproof vests, like helmets, like things you normally don't see. And you saw less police presence than you see on a normal day around the Capitol. So, you know, it was somewhat, I'll say strange, but thankfully, you know, now we're here in 2021 I think it's important that we do unite the country and that you know, we can move forward and try to have some good policies not only in cannabis, but as people where we can you know, just just stand for what America is supposed to stand for as values and as a country.

Kannaboom 3:44

Amen. One more quick question. Were you around for the fireworks on inauguration night?

Tahir Johnson 3:49

I wasn't. So on the day of inauguration last week I actually my family and I, we spent, we rented a cabin and we spent the week in the Poconos in Pennsylvania so we got out of the city so I was just kind of you know hanging out in a in a log cabin in the cold in the snow last week so I missed it.

Kannaboom 4:08

Yeah, those fireworks just impressed the hell out of me. I couldn't believe how long they went in there were spectacular.

Tahir Johnson 4:13

Oh yeah. D.C. definitely does good firework shows I've actually gone out to when they do them on you know, for the July down on the National Mall, you know, is really good is dope. That's one of the things that I've always loved about being in D.C., just you know, when there's events like this, you really get to see it firsthand.

Kannaboom 4:33

Oh, yeah, front row. Tell us about the National Cannabis Industry Association, your history and mission and all that.

Tahir Johnson 4:39

Absolutely. So the National Cannabis Industry is the oldest and largest trade association in the country. Last year in 2020, we celebrated our 10-year anniversary and we have about 2,000 members all across the country, from every sector of the industry, whether it's the plant-touching businesses, like cultivators, dispensaries, manufacturers or the other people that provide services to the industry, whether it's marketing folks or lawyers or podcasters, or marketing people, we really provide, you know, we do two things I'll say first is a B2B network where, where members can connect with each other to promote and do business with each other. But then really the part that is most powerful is our, you know, our policy and government relations work. So, you know, NCIA, we lobby for federal policy reform, everything from Safe Banking Act to the More act. And as, as people know, we've had a lot of success over especially recently in the past two years, where we've seen the More Act passed to the House of Representatives. And we saw the Safe Banking Act also passed in the House. But then we've seen Safe Banking be even included in the Coronavirus relief packages. And then even I'll say, especially last year in 2020, as we went into, you know, the world kind of focused on Coronavirus, we saw that cannabis remained essential, and cannabis businesses were operating and open. And now even as we're having a conversation on how we can fix the economy, I think a huge part of the conversation is how cannabis tax revenue can help with that. So it's all a lot of exciting things happening.

Kannaboom 6:23

Would you say you guys are lobbyists. We all know, the liquor industry has a huge lobby. Does the cannabis industry have that kind of representation now?

Tahir Johnson 6:32

Absolutely. So we have three full time lobbyists on our staff that lobby on cannabis full time, and I believe we are the first organization to have that.

Kannaboom 6:42

Well, that's how you know you've arrived is when you have lobbyists. So thank you for doing that, on behalf of the industry.

Tahir Johnson 6:50

Absolutely. It's a pleasure. And it's you know, like I said it for me is somebody who really loves politics. You know, getting to have these conversations and see where cannabis is finally on this level and being taken seriously. And you know, really being at the cusp of legalization is certainly exciting to be a part of that.

Kannaboom 7:07

I've heard the word Cannabis Caucus. Is that for real? Or is that like a hopeful thing?

Tahir Johnson 7:12

You know, we're at an interesting place, Tom, you know, almost 70% of Americans have said that they approve of cannabis. So we're at a place now where I think politicians recognize that. Hey, cannabis, to be honest with you is the only bipartisan issue in the world where we saw so much infighting in Washington not really being able to agree on anything, cannabis is something that that the again, all sides of the party seem to understand that is, you know, this is where the world's going.

Kannaboom 7:42

Yeah, there's still some opposition, but I think it makes so much sense, right? I mean, economically, socially. Do you guys represent hemp too or more just cannabis?

Tahir Johnson 7:51

Oh, yeah. So cannabis as in, as in the entire industry, hemp included, we've actually done a lot of work on hemp policy as well. So yes, that's the area that NCIA covers as well.

Kannaboom 8:03

And then let's talk about your specific role in terms of diversity and equity and inclusion. Why is that such a big thing in cannabis?

Tahir Johnson 8:11

Sure. So I'll start I'll answer that question by starting out with the number four. And the reason is significant because when you look at cannabis businesses, across the country, there's less than 4% ownership of African Americans and Hispanics. But there's also if you look at the other side of that, they're almost four times as likely, in the exact numbers about 3.6% times as likely to be arrested for cannabis. So we have an industry where if you look at it, that's been traditionally illegal, you know, it's a multi billion dollar industry projected to do $24 billion in revenue in the US in this year alone. And those same people that were prosecuted, and, you know, jailed, and in there, I don't have an opportunity to participate in the industry. So diversity, equity and inclusion, social equity, making sure that not only people of color, but women, veterans, people with disabilities, you know, all have an opportunity to participate in this industry. And it's important that we don't repeat the mistakes of no corporate America, where we see c suites of, you know, just white men, and that we because diversity, you know, not only is it for the good of people, but from a business sense. It also makes business sense for having that different perspective on having people that can relate with your customer base, having people that can give alternate opinions when decisions are being made just go such a long way and it's so valuable to business.

Kannaboom 9:46

How much resistance to that. Do you see I mean, we all recall affirmative action, there was a lot of resistance there still is.

Tahir Johnson 9:52

Well, you know, there's certainly resistance to it. I think a good example of that is in Massachusetts, just This week, we saw a play out in real time where an association that's a Massachusetts based that has that's existing operators, they actually sued the commission in Massachusetts to try to stop them from issuing the first. So in Massachusetts, they were giving preference to social equity applicants for delivery licenses, and this association sued to try to stop that. And they got such a big backlash from the community that they had to drop the lawsuit. So you know, you're definitely still seeing opposition. But I think in the court of public opinion, if you will, people, by and large realize that it's time to repair the damages of the war on drugs.

Kannaboom 10:46

Right. Now, do you guys work the public relations channel as well as the legislative channel?

Tahir Johnson 10:52

Yes. So we have a media and communications team as well. So yes, we do we focus on traditional media, digital media, all those, you know, all those channels of communication also,

Kannaboom 11:06

And the message is one of equity and inclusion. And how do you tell that story?

Tahir Johnson 11:11

Well, you know, really it's about making sure that we can have a fair and prosperous cannabis industry for all, you know, whether, again, whether that's whether you're black, white man, woman, disabled, or veteran, the industry can be more prosperous and successful when when everybody's successful together.

Kannaboom 11:29

Tahir, how big is the cannabis opportunity for our economy?

Tahir Johnson 11:34

Well, according to new frontier data, for 2021, they're projecting that the cannabis industry will bring in $24 billion in annual revenue this year alone in the U.S., so it's very much projected to grow. If you look at some other industries, I think right now today, you'll see that the cannabis industry is already pulling in more money than the video game industry. They already make more annual revenue than the recorded music industry, the wine industry and a number of other ones. So you know, cannabis revenue is growing and is definitely here to stay.

Kannaboom 12:08

Well, and we know for sure that cities are looking at that as possible tax revenue. Is that a determining factor at the federal level as well?

Tahir Johnson 12:17

Absolutely. Because right now, due to cannabis' federally illegal status it is not taxed and regulated at the federal level. So, of course, I'm sure that as they think of legalization, you know, I can't say that I know that. I can't say that. I know that is the major motivation. But you would think naturally that, you know, that is on the mind of anyone thinking about it. Sure.

Kannaboom 12:38

Can you tell us about some of the wins you've had thus far?

Tahir Johnson 12:41

I'm sure I'll say one of the one of the biggest wins that I've had personally is with the NCIA program, like I said, we have over 100, social equity operators and applicants that are in the program. And what is done is removed the financial barrier of access to the organization to be able to create a community. So I'm really happy about, you know, being able to do that. And being able to do it within an organization. You know, as you look at the cannabis industry, historically, it had, like I said, it hasn't been diverse. So to be able to make a real impact and change here has certainly been something that I'm that I'm proud of. Even more so than just bringing these people into the organization though, one of the things that I'm proud of is the way we've been able to increase diversity at really all levels of the organization from our member lay committees, you know, people of all diverse backgrounds and their expertise. But then also, for me, something I was really proud of was helping with our board of directors. So now, increasing diversity on the board again, because for the same reasons, I think that perspective just adds so much value to where we can go as an organization. And then as we talk about it being with the organization and lobbies for federal cannabis policy, I think it's important that our voice does represent, you know, and is really broad and represents people from all backgrounds. You know, so I think that that's, like I said, I'm really proud at the work that's been done to increase diversity, not only internally, but really do it in an impactful way. We're hopefully seeing a needle move across the industry.

Kannaboom 14:17

Well, you mentioned personnel and kind of hiring, is that generally voluntary? I mean, at this point, there's no laws in place, but do you find that companies are kind of stepping up and saying, 'Well, yeah, we want to have a social equity program' what component?

Tahir Johnson 14:31

Um, well, you know, there are a number of companies that do have great social equity programs. You know, Cresco, they have the seed program, companies like Cookies are largely focused on social equity. Viola, they, Al Harrington said that he wants to make 100 black millionaires through cannabis. Companies like Curaleaf have done work to support diversity, you know, again, We're we definitely see, and there's a movement, but is one of those things where, you know, we could all we could always see more. But you know, especially as more states are legalizing we see now where people are recognizing the need to get it right from the beginning and make sure that there's a social equity program coming out of the gate. Because what happens alternatively is, you could use this state like Denver as an example, where they're, you know, their first adult use market has been established for years now. And they're just coming back and establishing a social equity program this year. So you have a situation where you have a mature market, you know, businesses that now have a true competitive advantage, years on any new entrance. Again, I think there's so much value to, you know, having companies support other social equity businesses that want to get into the game, but then also, again, just having good policy that makes it you know, that that is inclusive, and helps to create a framework for equitable industry, it all starts there.

Kannaboom 16:03

Well, and as we've already mentioned, there's a sort of a PR aspect to this as well, where you can say, 'Hey, I'm this corporation is being a good citizen, we have a social equity program.'

Tahir Johnson 16:14

Absolutely. And, you know, I've seen, you know, in terms of PR support, I'm definitely thankful to the companies that we have that have supported our program, we've had companies like Forefront, sponsored our social equity program. Copperstate, from out in Arizona, sponsored our program; Greenbridge Corporate Council was a sponsor of our social equity program. So people are putting dollars behind and making a commitment behind this. And I think that's what you have to see, I think one of the things that we learned last year, is that we're at a time and a place where it's not enough nowadays, just to post an Instagram post or a Facebook post, or say that you support something, people actually want to see that you are, you know, doing the work and have some teeth behind some of these messages. And then also, you know, that you are, again, not only, you know, as a company, not only what type of programs do you have, but what what, what type of policies are you lobbying for? What does your staff look like at the executive level? And what do your hiring practices look like? All of these things are important and a part of the same conversation.

Kannaboom 17:25

In marketing, you see more of that, you look at a company like Patagonia, who has taken a stand on things, and maybe that's more of a model. Now, you mentioned some big companies that are Cresco and Curaleaf. They're big companies.

Tahir Johnson 17:37

Absolutely. You know, I think it is not just about the PR, but um, you know, when you do good, I'm a strong believer of that, you know, doing right by treating people the way you want to be treated, the universe returns. And so, again, I think that corporate social responsibility isn't just a buzzword is something that actually can improve your company. And, you know, one of the things that we did last year to try to, to try to make sure that we can have some accountability on this is that we actually partnered with our friends, my friends from an organization called Cannaclusive, they put out last year something that's called the accountability list. And what the accountability list calls for is for organizations to report their diversity metrics and make a commitment towards having diversity. And you know, we were able to actually establish that across our organization, they kind of set some standards for, you know, what companies should be working towards for diversity. So that was important.

Kannaboom 18:45

That's great to begin to have a benchmark. So it's objective data. It's not just someone talking the talk, right?

Tahir Johnson 18:51


Kannaboom 18:53

Yeah. How about at the community level? I think you mentioned when we were talking about wins, and removing financial barriers, are those grants or does that mean you're helping the little guy as well as some of these bigger corporations.

Tahir Johnson 19:06

So what it means to become a member of NCIA are our entry-level memberships typically start off at $1,000 per year or $100 per month. And when you think of, of course, all businesses, you know, these days are strapped and tight on cash. But when you think about people that come from disadvantaged communities, you know, not only do they not have money to get into the business and get all of those resources, but paying a, you know, professional dues and membership organization at $100 a month or $1,000 a year can be extremely challenging. You know, my first year at NCIA, as I was traveling around the country to different cannabis meeting different cannabis business people in all different types of venues. One of the things that I consistently heard from the community was that hey, you know, we would love to be a part of NCIA. You know, we understand the value, but I don't have $1,000 a year to, you know, invest in that. So once by removing that barrier, we saw increased participation in the organization. But, you know, I'll say more than that it took a, you know, a culture shift and a culture change. And, you know, and really making this real because again, we don't want to just say, you know, we don't want to just say we have a, you know, we don't want to just say we have a program for the sake of doing it for the PR, we wanted to really be impactful. And, you know, having the education behind it, having the resources, having people be able to come in and say that they feel better prepared to pursue the opportunity than they did for a number of different reasons, you know, really is the goal. And that starts with, I'll say, using my personal example, one of my first interactions with the NCAA, before I worked for the organization, I actually had won a scholarship to attend our conference, the cannabis business summit. And one of the things that I knew that I experienced Personally, I was like, wow, you know, I was so excited, like, I got the ticket to attend the conference. But then I started thinking, like, wow, how am I going to get there? What are the travel fees? Where am I going to stay, you know, all those different things, and, you know, the costs add up. So we just want to try to help out. And, you know, I know it doesn't, you know, taking away the having to dues for $1,000 membership doesn't change the world. But what it does do is set an example. I'm out there in the industry, and I've seen more social equity programs that are similar to ours arise afterwards, which I think is a great thing. You know, we need to see more of it. And again, like I said, just removing that barrier nail by people not having to pay $1,000 they can get into an organization where they may meet other people that provide services and other potential partners and, and learn about policy and, you know, so many different things to help give them a leg up.

Kannaboom 22:03

A lot of us have been dreaming for a long time about federal decriminalization deschedualization, and with this administration, our hopes are pretty high again, what do you think about what could happen over the next four years?

Tahir Johnson 22:16

Oh, well, you know, when you look at the current position of the President, you know, he, he, at least in the election, he wasn't as far along where he was for, like full legalization. But I think one thing that does say a lot is Kamala Harris being the vice president. Of course, she was the sponsor of the More Act in the Senate. And she's been very vocal about, you know, her stance on legalization. My personal part personally, Tahir Johnson, this isn't necessarily the perspective of the organization, but I would be very surprised if we didn't see like us about in five years. I would personally be surprised if we weren't if cannabis was not fully legalized, within the next five years. I'll say I actually personally think it will be sooner on the sooner end of the spectrum. You know, but we'll see. We'll see where it goes.

Kannaboom 23:12

You're there at Ground Zero of this. So what are the biggest obstacles that you see?

Tahir Johnson 23:18

Well, the biggest obstacle to legalization is, you know, we still have to, if you look at the way the Senate is now, we have the tiebreaker vote with Kamala Harris. But, you know, in terms of moving towards legalization and getting more people on board, you know, again, public perception is improving, but we have to look at how, um, you know, in terms of we do legalize it, we have to say, what is the regulatory structure going to be like, another obstacle is making sure that if we do legalize it is that the industry continues to be equitable, that we're not going to legalize it and do it in a way where we still have these barriers where certain people can participate. I think another thing is, you know, just making sure that we're looking at the existing structure, that when we do legalize it, that we don't disrupt the businesses and markets that already exist. You know, because of course, now, well as it's legalized, you have other people that are on the outside looking in that will on want to pursue cannabis as well. So I think balancing all those things, and how do we create the structure? You know, not just legalizing it, but what is legalization really even mean or look like, I think is an important part to consider as well, because there's so many things that can, you know, once we start talking about federally legal, you know, interstate commerce comes into play and you know, so many other things that we just haven't gotten to yet. And those are some of the things that NCIA is working on.

Kannaboom 24:48

That's so right. I mean, there could be so many little pieces to this. I mean, in California, we know we're really happy to become adult legal here after being medically legal, but there's still a lot of things that need fixing. I mean that the tax structure here encourages the legacy market to hang around. And there's, there's a lot of pieces to it, right?

Tahir Johnson 25:09

Absolutely. And you know, one example, I think that's like to the point that you just made in California now is now using oranges as an example right now, cannabis is federally illegal. But if you want it to grow oranges, you will probably have your orange for your orange farm in Florida. Um, you know, because for a lot of economic reasons, and you know, you would see, if you think about the way the supply chain will work, you know, when we buy orange juice, it comes from Florida, as opposed to cannabis. Now, you have people in different markets, and we have markets established in other states. So now that is legalized? Do people still grow cannabis in New Jersey? Or do they get it shipped in from California where they can grow outdoors at lower cost and have quality and, you know, have established brands? You know, all of these things are, you know, things that really are going to be conversations that have to be all, you know, sorted out.

Kannaboom 26:07

Right. And I've heard lawmaking is like sausage making, you don't really want to see it. There are vested interests. And this is a new market. So there's a lot of maybe compromises that have to be made. Absolutely goes with the territory. Tahir, I ask all my guests: Do you have a favorite cannabis product or service?

Tahir Johnson 26:24

Favorite cannabis product or service? So I'm a flower guy. You know, I definitely, um, cuz like, that's my main way of consumption. You know, I really love technology. So I love cannabis tech. Like Leafly, we match those types of companies and are super cool. That was actually one of the things when I first got into the industry, you know, as I was looking at it, you know, I think that plays a major part of it. And, yeah, man, I had the opportunity to interview the CEO and Leafly on my podcast the other day, so that was a pretty cool experience.

Kannaboom 27:04

Nice. That's a win. Do you like to use a vaporizer? Or do you combust?

Tahir Johnson 27:10

Yeah, I'm combust. What I do is I get like, I buy like a 75 pack of raw cones from Amazon. And I got those on monthly delivery. So I try to make it through the month with it with my cones. But mostly I don't. So maybe that means I smoke too much.

Kannaboom 27:31

That's leveraging technology and old school at the same time.

Tahir Johnson 27:35

Absolutely. So every day, everything's on monthly subscription from Amazon.

Kannaboom 27:39

That's smart. That's nice. Let me ask if you have a favorite strain.

Tahir Johnson 27:43

My favorite strain. So here in Maryland, my favorite strain is one called Garlic Cookies, man is by Grass Roots. I love the way it smells. I love the way it tastes and is it strong?

Kannaboom 27:59

Is that on the sativa side or indica?

Tahir Johnson 28:01

It's a hybrid but I will say it is an indica leaning hybrid and is one of those ones that can put you down.

Kannaboom 28:08

Nice and sometimes we need help sleeping. Tahir is there anything we haven't covered that we should?

Tahir Johnson 28:13

Um, no not that I could think of, it's definitely been a pleasure getting together with you. Um, you know, for folks out there listening, you know, is if you're as you're thinking about the cannabis industry, again, I think that it's important to, um, you know, you see it we all see the numbers and the statistics talking about how much money the cannabis industry can and will make. But again, I think that keeping conscious capitalism in mind making sure that as we're building this, this industry that like I say we make it prosperous, and inclusive and equitable for all you know, I think there's something that really needs to remain a focus away from social equity if we we get it right the first time that we don't have to go back and try to repair and create programs I definitely believe that that is the you know, that's the way to go. Only thing I'll say for you know, for folks that want to find me definitely check out my podcast, Cannabis Diversity Report is on all platforms, you know, I'm having these conversations with really a lot of the leading people that are experts on these these topics from all different areas.

Kannaboom 29:23

We'll look for that and we'll put a link in the show notes and I'm just thinking in terms of our audience and if they want to support social equity efforts, we all vote with our wallets right we so maybe we keep an eye out for companies who are aligned with these values.

Tahir Johnson 29:39

Absolutely. And I'll say that's that's one thing that we absolutely should do with cannabis you and man, you said it so well. You know, you should support the causes that you want. Not only you know, with your dollars, you can, you can go on and support minority-owned cannabis brands. You can support women-owned cannabis brands. And I think that that's really important but also, not just the brands, but the organizations that are doing the work. So, you know, at NCIA, we have a sponsorship program, if anyone's interested, please feel free to reach out to me directly, you can call me email me, my email is my name Tahir at the CannabisIndustry.org if you want to sponsor, but then also other organizations that you should look at the Minority Cannabis Business Association is doing great work on leading the fight minorities for medical marijuana, Supernova Women, man, I mean, the list is so long, like have people across the country that are doing this Uplift here in Maryland. You know, again, I think that there are organizations that if you want to support, you know, you definitely can.

Kannaboom 30:47

Well, you're in the middle of that movement. And I'm really glad we were able to get you for half an hour and in your kids too.

Tahir Johnson 30:55

Appreciate it, you know, it's like you said it's working from home is definitely been a challenge. You know, it's hard, it's hard for me to carve out 30 minutes away from them. We're all here and how social distancing together. But one of the things that I do really love is that, you know, my kids are living this scene with me firsthand. Like, they've gotten to meet so many cool people in the cannabis industry, like, you know, CEOs of large companies, like they're having conversations with them. My oldest daughter is six, and she really, really wants to be like, in business. So just get into like, get, you know, get some of these gems and people is it's been a great experience. I love it.

Kannaboom 31:35

That's great, good head start. Well, we'll look for you. We'll put the Cannabis Diversity Report on our podcast playlist. And thank you again for sharing your time and your expertise with us.

Tahir Johnson 31:47

Absolutely, I appreciate that. Y'all can follow me at Tah Diddy on Instagram and Twitter. Tahir Johnson, my name everywhere else. I'm looking forward to connecting with y'all. Thank you so much for having me a guest on the show. I appreciate being able to tell my story talk about the stuff I'm working on and I'm looking forward to the future collaboration and catching up.

Kannaboom 32:06

Thank you Tahir. You've been listening to the Kannaboom podcast with host Tom Stacey. If you like the show and want to know more, please check us out at Kannaboom with a k.com. And please leave us a review on Apple podcasts or wherever you listen. See you next week.