72 | Max Simon, Green Flower Media

“If a scientist discovered the cannabis plant today, it would immediately make the cover of Time Magazine and it would be the most celebrated plant in history.”

— Max Simon

The boom is upon us: Cannabis is exploding onto the scene in multiple sectors, including medicine, business, cultivation and processing,, 72 | Max Simon, Green Flower Media and policy. There’s lots to learn in the post-prohibition era, and Green Flower Media is helping people and companies acquire the skills and knowledge they need. Co-founder Max Simon joins us and shares why:

    • The need for training in the cannabis industry is so huge.
    • Apart from medicine and recreational, the primary reason so many people are coming to cannabis is for wellness.
    • Green Flower put more than 8,000 hours into the curriculum and systematic assessment protocol of its new Ganjier certification.
    • This certification, and Green Flower’s other training offerings, will evolve over time as we learn more about cannabis.

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