42 | Adrienne Uthe, National Association of Cannabis Businesses

“…as an industry, because it’s so young, we’re building it from within and I think just symbolically for the industry, for it to be deemed essential is a very bold and strong thing.”

— Adrienne Uthe

Cannabis is a young industry, and the NACB is helping cannabis companies professionalize, in part by establishing standards for processes from seed to shelf. WIth a master’s degree in health communications, Adrienne Uthe directs the NACB’s outreach, and is helping set new companies up for regulatory compliance and commercial success in this burgeoning market.

Follow the NACB on Twitter and Facebook. Visit NACB.com here.

Kannaboomers (00:00): It's Tom. Welcome back to the Kannaboomers Podcast. Today we're speaking with Adrienne Uthe of the national association of cannabis businesses. They are aiming to become the good housekeeping seal of approval for cannabis products. That's a big job, but it is necessary. And like the plant itself, it's essential really. So there's lots to learn about that. I want to remind you to sign up for Five Boom Friday if you haven't. It's our weekly newsletter where we let you know about the latest episodes, about discounts on CBD products and other things that are happening. Also want to say thank you to Danny in Milwaukee who's handling production and making a sound good like all of us. He's under quarantine and looking for the end of this sometime soon. Enjoy the episode. Thanks for listening. This is, let's talk about weed, the Kannaboomers Podcast, CBD, microdosing, and all things related to medical cannabis for baby boomers from San Diego. Here's your host, Thomas J.

Kannaboomers (00:57): We're back with the Kannaboomers Podcast and today our guest is Adrian Uthe of the National Association of Cannabis Businesses. How are you Adrienne?

Adrienne Uthe (01:04): I'm doing great. How are you doing?

Kannaboomers (01:06): Pretty good. You know, we're, we're still hunkered down as we speak. We're, I think in the early stages of the pandemic and we're all looking forward to getting out again, but it is what it is. So I'm happy you could find time for us to get together and chat about what you guys do. Tell us about the NACB and what you guys do.

Adrienne Uthe (01:23): Absolutely. So again it stands for the National Association of Cannabis Businesses, but people often refer to us just as the NACB. And we are the only SRO self-regulating organization in cannabis today, and we stand for shaping cannabis into a safe, responsible and ethical industry. We do that by partnering with experts in the field to create national standards or industry best practices for businesses to follow to make sure that they're sustainable for the future.

Kannaboomers (01:55): Cannabis products are consumer products. So whether you're talking about CBD or cannabis itself, there are certain things you want to look for when you're, when you're shopping, obviously.

Adrienne Uthe (02:05): Yep, absolutely. And, and that's what we're shooting for. So we've created some additional national standards in advertising, packaging, we did one on security, we just passed one on hemp. And then the next one that we're looking to shoot for is digital security. As far as banking online and the digital side of security. So we're trying to cover all of the bases that the industry is shooting for. We try to keep a heavy pulse on the industry as a whole and just kind of understand what, you know, professionals are looking for, what businesses are looking for, whether that's licensed cannabis businesses or ancillary businesses, meaning folks that help cannabis businesses themselves. And just try to understand, you know, where there are certain gaps, and just try to, you know, get everyone together in one room to understand what everyone's facing and different challenges that they're having. So we can address that, and come up with these industry best practices.

Kannaboomers (03:01): It sounds like a unique challenge. I mean, has there ever, in our lifetimes been a business that has gone from zero to 80 so fast?

Adrienne Uthe (03:08): You know what, I would have to agree with you, and that's one thing that attracts a lot of people to the space, which is a good thing and a bad thing I think, because it's moving so quick. I think a lot of people want to try to be ahead of the curve, but sometimes that can be to their detriment. You know, at, at a lot of different events that I've been at and different conversations that I've had both with legislators and state representatives as well as people, you know, on the ground in cannabis. You know, we look at States like California that, you know, really tried to be ahead of the curve, but unfortunately I feel like, you know, some of the regulation is a little bit too loose, so it's kind of up to us to pull back the reins a little bit. And you know, and you know, you also have people coming in because it is moving so quickly and they want to come in and make a splash and be as successful as soon as they can. But again, we need to understand that, you know, this is something that we need to continue to do research on. We make sure that we have all of our ducks in a row and just kind of slow down a little bit.

Kannaboomers (04:08): Are you also sort of a lobbying arm for the industry?

Adrienne Uthe (04:11): We weren't up until lately, so we didn't start off doing that. But we kind of saw a gap that we wanted to fill and that's why we brought on Mark Gorman. Actually very recently a week or two ago, officially, the press release went out last week. And he joins us from DSCUS, which is a Distilled Spirits Council and they're also an SRO in the alcohol space and he spent 20 years on the Hill lobbying for different alcohol issues and things like that. So we brought him on board because we wanted it to kind of take advantage of the industry knowledge that he has especially in the lobbying space. And it's, it's worked out quite well for us so far.

Kannaboomers (04:53): The elephant in the room, the big dynamic right now is the pandemic. And I guess you could look at this from the perspective that in about 18 months, cannabis went from vilified in many quarters to recognized as essential and yet, and yet with some of the aid packages from what I've been seeing, there's not much money going into the cannabis industry.

Adrienne Uthe (05:16): You're right. And you know, I did a podcast last week and that was something that we discussed as well. I think it is, it's awesome that we're, we're starting to deem it as essential, but you also have some states that aren't deeming it essential. We actually sent a letter to the governor of Massachusetts just pleading with them to take a second look at this. You know, cannabis helps a lot of people in many different ways and the fact that there are liquor stores open and you're going to close down dispensaries is just kind of crazy to at least just not even th, you know, take a second look at it. So, you know, it's, I think culturally it's a positive thing and it's, it's bold, but I'm happy that we're moving in that direction. I think it's helped a lot of people through the pandemic. You know, people rely on it for different reasons that it's important to understand that,

Kannaboomers (06:05): Right? Those essential workers need protection just like grocery workers and, and health care workers. So it's good that you have a voice.

Adrienne Uthe (06:14): Yeah, absolutely. But unfortunately we're seeing though that they're, you know, cannabis businesses aren't getting the relief that that other businesses are. I mean, I saw a report this morning basically saying that all of the money that was going to be put towards small businesses as it has essentially run out. So I'm not really sure, you know, what the climate is outside of cannabis, but I do know internally that you know, we're certainly not getting the help that we need. And it's, and it's going to drastically change both the dynamic and the cannabis landscape for this year and next year. I would say, unfortunately, I think that this pandemic has put a lot of folks up against a wall and unfortunately we're going to lose a lot of businesses because they just weren't prepared for it as a lot of other businesses aren't and weren't. But you know, they did get the help that they need. So it's definitely going to change the dynamic and it from a cultural perspective and a professional perspective.

Kannaboomers (07:07): Sure. Well, one of the early reports I heard was that sales almost doubled of cannabis. I don't know if that's validated, if that's really true

Adrienne Uthe (07:16): In my experience. It's absolutely true and it's cool because it's created this dynamic where we have to think outside of the box. And what we've learned is that people love curbside pickup. They're open to it, they love it. And people are still wanting and needing their cannabis. So as far as I'm concerned, and this is something that I have spoken a bit with others in other industries too, when they say like, you know, work has, you know, dramatically changed. Sales are down, businesses are very different. And our perspective beyond, you know, events being canceled, you know, larger expos and things like that inside of cannabis, it's still very much booming. People are still, you know, taking meetings like they normally would. We're just adapting and having webinars and talking on the phone more than we normally would. But as far as the structure of the industry, we're still, we're still rocking and rolling.

Kannaboomers (08:09): Sure. Let's talk about what it looks like for a business. Who wants to engage with you? What need are you fulfilling for them and how do they go about becoming a member?

Adrienne Uthe (08:18): For sure. So one thing that people always associate with us is our medallion. It's the NACB medallion. It's similar to, you know, let's say you are going to a grocery store and you wanted to buy something that was organic and you, and you see the organic seal on the package and you buy it. People that are our members often put our medallions in the digital world, whether that's on, you know, marketing assets or on their website, but other people take a stronger approach and actually put it on their packaging, which is amazing. That's what we like to see. You know, we want other businesses to recognize them as following ethical practices and that they're a good player in the space. And we also want consumers to see those brands and to know that they're dealing with a good brand and that they can trust it. So that's really our goal there. We also kind of bridge the gap and beyond having this medallion that is very symbolic of, you know, doing something positive. We also have other tangible, tangible benefits that we offer our members to. And that goes beyond working with green flower and having certificates that different professionals can acquire. I mean, you know, we're building this space from within. So, you know, when the space first started, there wasn't a lot of ways to credential a professional in the space or someone wanting to come into the space and do well. So, you know, we've kind of created these different educational programs and platforms that people can take advantage of. We also allow people to have a say in our national standards process. You know, we, we talk with the experts first and then we draft these and, you know, give it to the public and give it to our members and ask for feedback. So we very much like to hear voices from within the cannabis space because inevitably, you know, there's a lot of knowledge there. And we'd like to preserve that. And then we also have different NACB events that we have. And we also offer a discount program through Botanica, which basically we offer different operational discounts. So it's, you know, a little bit easier to, you know, if you're opening, opening a dispensary and you need a bunch of monitors or things like that we can give you discounts on that. So, not only do we have, you know, the medallion for something symbolic that is, you know, B2B and B to C, but we have all of these other tangible benefits that definitely help folks get off the ground and help them become successful quicker.

Kannaboomers (10:37): Couple things you mentioned there, one was national standards, and I guess that's kind of an oxymoron at this point where you have state by state, the classic word is patchwork. There's even within states it's patchwork. So the emergence of a national standard would be a really good thing. How do you develop a national standard when there's so many local standards?

Adrienne Uthe (10:57): And that's a good question. So we really take, because we have members from all over, all over the U S right. So we kind of learn from all of their different experiences and come up with something that is, that could be followed by people in multiple States. So, but obviously if you're, you know, a member of ours and you have a state law, you obviously have to follow that first. But most of our standards are, they're able to be followed by people in multiple States. Sometimes they're a little bit more strict. And it really is following those and being a member, it's, it's showing that you're dedicated to something that's something that's, you know, higher than even what we are right now. It's, it's, it's symbolic and it's showing that you're really dedicated to moving the industry forward in a more ethical way.

Kannaboomers (11:45): Like for a dispensary, the standards would be different than for a grower. A grower, you would want to say, okay, is it organic? Do you follow the seed to the table? What's your supply chain look like? Is it, is it cleanly processed? All that stuff, right?

Adrienne Uthe (11:58): Yeah. And like I said, we're, we're hitting different parts of the industry too. Like we have packaging and labeling. We have lab testing standards. We have you know, like I said, security standards. So we're trying to hit on all of the different points of the space. One of the standards that has gotten a lot of attention as the infused standard because it's kind of a, it's kind of a new topic. You know, people want to infuse alcohol these days. They want to infuse coffee, they want to infuse protein bars. So that one was pretty fun to put together. But it's, it's also good to, as the industry moves forward, to kind of look back on our old standards and revamp them and, and really see what the industry is wanting and needing and how to adapt.

Kannaboomers (12:40): And then from a consumer standpoint that medallion is kind of like the Good Housekeeping seal, right? You're trying to instill some confidence in the consumer that this enterprise is doing things the right way.

Adrienne Uthe (12:51): Absolutely.

Kannaboomers (12:52): And why should the consumer be confident in that?

Adrienne Uthe (12:56): Because they're trusting us and they know that, that people that have the medallion on, on their packaging or represent the medallion, are there trusted players in the industry. They've been vetted by our legal team. They've been vetted for a multitude of different things and they're a part of this self-regulating organization. So it's as a, as a consumer, you see the medallion and you have trust in that. You know, they're a part of the NACB, you know, they've been vetted and you know that they're a trustworthy brand. To support

Kannaboomers (13:21): As we've seen this industry kind of explode. I'm thinking about the old school kind of underground ethos which was very different. It had to be different because everything was illegal and now there is a profit, a legitimate and out in the open profit motive. Do you see any tension between sort of the old school and the new vanguard of business people?

Adrienne Uthe (13:44): You know, my first reaction to that is yes, and, and I've, I've felt that I've experienced it myself. But I think as time goes on and we kind of all mesh together a little bit more, I think that's going to alleviate. But you know, as you're asking the question, my first gut is to say absolutely yes. And it's, it's something that me personally, it, my goal here is to bridge the gap because when I first came into the industry I didn't really align, you know, heavily with the old school folks, but I wasn't someone that was just coming in that wanted to make a quick buck and an exit. So it's really my goal to bridge the gap through speaking from an academic standpoint, from a research standpoint. I have a master's in health communications and I have a deep motivation to speak to people from a public health standpoint. So when I see states that are like California that are very open with the regulation and you know, want it to be a little less regulated, I'm like, well, okay, I understand that, but we also need to, you know, take our time a little bit and sure that, you know, we're putting the right laws in place to keep people safe first and foremost. I think that, you know, there's a lot of room to grow here and we're just in the beginning stages of understanding fully what this what cannabis can do for people. But we also need to understand that people's health are at risk too. And we just need to make sure that people are safe first.

Kannaboomers (15:11): Right? There's a lot of room to professionalize this industry is what I hear you saying.

Adrienne Uthe (15:15): Absolutely. And you know, it's funny you know, just attending different expos and talking to different people in the industry. You hear these horror stories that I just, I haven't experienced before. Like simple things of people not being paid. I mean, you hear the Med Men case of, of them, they're one of the largest brands that people know about. I feel like even people outside of cannabis, you would generally know the Med Men name. You know, the look of their dispensaries, you know, that Med Men read, you know, that they created this cool space where people felt comfortable going into dispensaries and they kind of created this, you know, Apple like dispensary. And that's great. And I think they did a lot for culture. But you hear though that, you know, they're not paying bills and they aren't paying contractors and it's, it's just crazy to hear. But you hear that all the time.

Kannaboomers (16:05): When I got into this industry early, there was a flakiness I'll, I'll just say it where people didn't always follow through. And, you know, maybe that goes with the old stereotypes, but you have to show up and do what you're gonna say you're gonna do and, and run it like a business.

Adrienne Uthe (16:22): Correct. And I'm not, and I'm just not sure you know, where that comes from, but I definitely have it. You know, I said I, I've experienced my I've experienced it myself, but I think that, you know, it's an excellent area that we can grow upon. And like I said, I think that, you know, the industry is extremely dynamic, but there are things to learn from both sides. There, there are tons and tons of years of knowledge that we need to preserve in my opinion. But there are a lot of basic business practices that aren't fundamentally being followed. And that's a problem. So again, that's kind of where I try to fit in because I don't really fit in on either side. And I'm just constantly trying to bridge that gap. And I think it's something that we're definitely going to get better on as the industry moves forward where it's gonna go from here. I'm not sure, and obviously that could change depending on who you speak to. And of course the pandemic has put all the, you know, campaigning on hold and I'm very curious to see what the cannabis platform looks like for the upcoming election because I don't think it's been in the forefront that much. Understandably, but it's certainly going to be interesting to see how, how that moves and shakes as the election pans out.

Kannaboomers (17:29): That's a great point. And I think we heard from some of the candidates early on who, who took positions, but again, having it designated as essential and knowing that this helps relieve anxiety, this helps people sleep at a time when they need that. How are we going to treat this? And again, back to the Schedule One designation and what's going to happen nationally, if we ever had a crystal ball, it just got a lot cloudier because of what's going on. But do you have any feel for a national decriminalization?

Adrienne Uthe (17:59): Well, obviously, you know, de-scheduling it is step one, but I would assume that that would be a part of the progression here. You know, with cannabis specifically social justice and social equity is, is a huge topic too because you know, cannabis and the law surrounding it has significantly impacted people and, and it's very interesting to have folks in jail for something that is deemed now legal in California for instance. I know that's a really important topic there. And there are a lot of people advocating for releasing those people out of prison where people stand on that. Again, I think it's very dynamic. When we think back to alcohol and the prohibition days, people that were, that were breaking the law then ended up serving their sentences. So are we gonna follow that or are we going to adapt as a society? And kind of look at the bigger picture here. I'm not really sure but I certainly know that there are a lot of different social justice and social equity programs that people are advocating for. And it's, and it's really nice to see people advocating for those things and raising their voice. And I think, and I think they're being heard especially looking at the platform now, deeming it essential in, in most states is a big deal. I think it's symbolic for culture. It's symbolic for capitalism. It's symbolic for the entire industry. So when I, when I saw that and I saw other states kind of, you know, understanding the larger platform here, it was, it was really nice to see.

Kannaboomers (19:27): And when you say platform, do you mean just sort of the, the overall stance of the industry or are you coming at it from the NACB perspective?

Adrienne Uthe (19:36): No, I mean, as an industry it's because it's so young. It's, we're, we're building it from within and I think just symbolically for the industry, for it to be deemed essential is a very bold and strong thing. And I think it, not even for people within the industry, but for people outside of it too. It's, you know, creating a trust. It's, you know, kind of getting rid of this stigma. You know, I was raised in Northern Wisconsin and it just wasn't something that we talked about. It was, you know, it wasn't even something that I came in contact with. And until I moved outside of Milwaukee and just knowing where people are coming from and in small rural areas, but being able to have them see the news and see that people are deeming it essential and kind of having them just pause for a second, you know, if they had a stigma that they had in their mind, you know, that's okay. I'm not demonizing them for that. I understand it completely. But I think that just that movement itself is symbolic and it changes people's mindset and, and causes them to just pause for a minute and be like, okay, what is my stance on this? Why do I think that? Can I change that? Do I think cannabis could help me? Do I trust it? It just causes people to ask questions, but I think those questions are good.

Kannaboomers (20:52): That's a good point. There's been a lot of social cultural change in a relatively short amount of time. I mean, it wasn't that long ago that if you heard medicinal marijuana, you thought it was just sort of an excuse for people to sit on the couch and get stoned, not the case at all. It's a legitimate medicine with a lot of different applications. I'm from Northern Michigan, so I know the whole Midwest skeptical attitude. Sometimes it's a legitimate medicine that's been proven and organizations like yours are helping to professionalize it on many levels.

Adrienne Uthe (21:23): Yeah, exactly. And it's, you know, sometimes people look at the industry and when we think of legalization and decriminalization, I feel like people have this idea in their head and they often think of, you know, younger people or millennials. It's like we're the ones that are pushing for it. And, but it really, it's it, it's the elderly. It's the effects that we can, you know, have on our veterans that are suffering from PTSD. It's the research that's being done behind the scenes. But I just feel like when people think of legalization, they're just like, 'Oh, those, those millennials,' when in reality it's, no, it's definitely helped helping older people in very, very meaningful ways. And as more research comes out and as we continue to, you know, change the messaging I think that's really sticking in people's minds. I know, again, for me personally, I'm, you know, I'm here, I'm here to help bridge that gap. And when I speak about cannabis, I try to speak to it from a research standpoint and from a standpoint that helps shape the shape, the cannabis consciousness and kinda change what people, you know, have already in their minds. Because I think that some people do hold onto the stigma, but it's very important for us to change that through our messaging and our marketing and our advertising and the way that we shape cannabis.

Kannaboomers (22:34): And in that regard, when our listeners go into the dispensary, should they expect or start looking to see the NACB medallion on products?

Adrienne Uthe (22:43): Absolutely. and that's, you know, something that we're, we're constantly looking to build that brand awareness both amongst other businesses and the consumer as well.

Kannaboomers (22:53): Let me tell you, I just published a blog post about all the celebrities who are endorsing CBD. And my take on it is, I don't know if you're qualified to say if this is good or not because you've achieved some notoriety in one field or another. You're not an organic chemist or a scientist. So I look to the U.S. Hemp Authority, they have the most stringent guidelines that I could find about the production of CBD and I point people to that product. Will you be having that kind of a certification for hemp based CBD and or cannabis products?

Adrienne Uthe (23:28): You know, I think we're definitely open to that and we're also always open to working with other people that are kind of having this same idea of moving the industry forward. I think those conversations need to be had. I love hearing what you just said, that you see that and you trust it and you've done your research. That's definitely the same vein that we're going in.

Kannaboomers (23:47): Okay. I guess we can all look forward to the day where we can look at these products and have some confidence. A few people to meet have mentioned to me the blockchain, and I don't have a high level of knowledge on that, but I understand the basic concept is there's a ledger and you could track, okay, where did the seed come from? Where was it grown? How was it processed? And have a ledger that tells, tells you that it was handled by trusted parties along the way. Is that something you guys are thinking about?

Adrienne Uthe (24:13): Absolutely. It's not something that we've explored as far as a standard is concerned at this point. But again, as the industry adapts and moves it's our job to keep a pulse on that and to make sure that we adapt with the industry as it evolves itself. And I agree with you on that, that trust, you know, from, from seed to sale. I remember when I worked in packaging, you know, different clients were coming to us with different QR codes, and wanting to be able to batch the products out and make sure that, you know, everyone is safe and that when the consumer gets it at the end, they see their QR code they understand that it's been handled properly and really instill that trust. So I think all of these different pieces that we're putting together again, is all for the consumer to make them feel safe and to make them, you know, trust the product that they're consuming.

Kannaboomers (25:02): If you go to buy cough medicine, you know, there's Robitussin and several other brands. With cannabis, there's, so, it's such a complex plant already. I mean, you and I might have a different reaction to the same cultivar, even harvesting from the same plant, you're going to have different levels of THC and so on. So there's many layers of complexity to it. So you guys have a big job.

Adrienne Uthe (25:25): Yeah, absolutely. And I think it's what we're, we're constantly trying to build that gap, right? I always, I can't wait until cannabis is consumed on the same level that, you know, Tylenol would be, it's very normal. It's like, 'Hey, you know, you have this, you could have a cannabis product for that,' but we have a long way to go until we get to that point as far as a comfortability standpoint as far as the trustworthy standpoint. And obviously a regulatory standpoint, but, you know, I very much look forward to the day where it's just, it's, it's much more normalized than it already is.

Kannaboomers (25:56): Well, let me ask you, what excites you most about what you guys are doing?

Adrienne Uthe (26:01): Well, I love coming into contact with all of the different businesses that we work with. For me I'm extremely extroverted and I love speaking to people and I love hearing about their experiences. Like I said, I have a master's in health communications, so communications and messaging is something that motivates me as it stands. But what excites me most is just seeing the different research that is coming out and seeing how that affects the public and, and their cannabis consciousness. As a whole. I like seeing raw data, raw data, and then I like seeing how it affects the public in their consumer buying choices and things like that. So I don't know if that's a really nerdy thing to say, but that's something that excites me the most when I see research out and then I see how it's going to be marketed and advertised that that's what motivates me and gets me really excited.

Kannaboomers (26:49): Yeah, that gets to what we talked about, the professionalization of this industry. When someone like you as a masters in healthcare communications comes into this, that's what we need to help get this message out to everybody that this is a safe and effective medicine. But you do need to kind of look for things as you're getting ready to consume it.

Adrienne Uthe (27:09): Absolutely. And we're at the stage where it's just, again, it's, I hate saying that it's so new because in reality cannabis has been around for so long and you know, people have been really hustling at this for years and years and years now. But to the general public, I think it is still so new. I mean, I was even at a conference last year, I'm out in Los Angeles and it was a very holistic conference. You had economists and pharmacologists and public health professionals and cannabis researchers, and these were people from all over the world and we had so much dialogue. But it's like how do you get that dialogue, shape it into a narrative that's trustworthy, and then have it be digestible to the public. Like there's still so much that needs to happen for us to get to a stage where people can speak about cannabis confidently. And from an educated standpoint you know, and, and potentially buy it in a way that's meaningful to them.

Kannaboomers (28:06): Well, what does that outreach look like? When I was a kid, there were commercials on TV: 'This is your brain, this is your brain on drugs,' and generations just soaked up that, that messaging. And now we're trying to do a 180 and say, you know what? This is good medicine.

Adrienne Uthe (28:19): Oh my gosh, I hear you. It's up to us to shape that and not just us as NACB, but us as the industry. I mean, you think back to the Reagan days and 'just say no' to drugs. And then now people are like, 'Oh wait, so cannabis isn't a drug?' But seriously, those are, those are questions that are being asked every day. Now. It's like, even when I speak to people about what I do you know, I do get some negative feedback still to this day. Like, 'Oh, so you work in cannabis, so you must smoke a lot. Huh?' I'm like, Oh my gosh. Like we're still there. Huh. But it's those conversations though on, you know, on an intimate level, but, you know, it creates, it creates a mass impact. But you know, I think different businesses have different ways that they're doing outreach. You know, whether that's through a grassroots approach or a legislative approach people are, are doing it in a different way that's meaningful to their business, but it's, it's really those micro conversations that are, you know, changing into a mass impact. But those conversations need to be had. It's the only way that we're going to change the narrative.

Kannaboomers (29:23): Well, will there be commercials? We'll, we'll, there'll be, you know, where do we look for that message to pop up?

Adrienne Uthe (29:28): You know, we're, we're going to see it at this point. We can't do any of that yet until it's de-scheduled and it's potentially past medically. I'm not really sure. And sometimes it varies state, you know, how you can advertise and how you can market and things like that. But it's going to be an evolution.

Kannaboomers (29:47): It'll be very interesting. Adrian, is there anything we haven't covered that we should?

Adrienne Uthe (29:52): I don't think so. Like I said, even through the pandemic and even through corona, cannabis is still rocking and rolling. I'm excited to see that people are stepping up to the plate and making sure that consumers can still get cannabis when they need it. And I love to see how we're just adapting to that and it's, and it's,it's just awesome to see.

Kannaboomers (30:13): Yeah. Well thanks for explaining the NACB mission and your part in it. It's a huge job, but it's necessary and I'm really glad you guys are doing it. I'll be rooting you on and maybe we'll talk again in the future as you guys make your footprint felt across this country. Thanks Adrian.

Adrienne Uthe (30:28): Of course. Yeah. Thank you.

Kannaboomers (30:31): You've been listening to, Let's Talk About Weed, the Kannaboomers Podcast with Thomas J for more on medicinal cannabis for baby boomers. Visit us at Kanaboomers dot com.